A bold new restaurant for the Cheshire village that is famously home to footballers and millionaires.
The new Fire Station Cucina is making sure it catches the eye in Alderley Edge(Image: Fire Station Cucina)
Alderley Edge has a new eye-catching arrival – with the bright red doors of new restaurant Fire Station Social Cucina soon to open. Owners of the new Italian restaurant have taken over the site of the former Italian restaurant Gusto, which had been a landmark site in the village for over ten years before closure last year.
Now, it will reopen as a new Italian trattoria on Wednesday, June 10 in the upmarket Cheshire village known for being home to footballers and millionaires. The eaterie will become the second venue for Project Social Cucina, the specialist restaurant division of Cheshire Pub Company following the launch of the Fire Station Social Cucina in Tarporley.
Owners say guests can expect traditional Neapolitan pizzas, freshly prepared pasta dishes and Italian inspired sharing dishes. The new restaurant has undergone a significant transformation to create what bosses say is a stylish and welcoming destination inspired by the food, culture and social spirit of modern Italy.
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Found on the main road through Alderley, the new restaurant can accommodate up to 150 guests and has created around 40 new jobs.. The venue’s upstairs space will also be available for private dining experiences, corporate events, parties and special occasions.
Inside the new Fire Station Cucina in Alderley Edge(Image: Fire Station Cucina)
Simon Kalton, CEO of Cheshire Pub Company and Founder of Project Social Cucina, said: “Project Social Cucina was created with a simple ambition: to build hospitality concepts that bring people together through exceptional food, drink and atmosphere.
“Fire Station Social Cucina is the first major brand developed under that vision and we’re incredibly proud of what it has become.
“The name itself reflects exactly what we wanted to create. Fire represents warmth, energy, passion and the theatre of hospitality. Station is a place where people arrive, meet, connect and spend time together.
“It’s also a tribute to where the journey began. Our first Fire Station Social Cucina opened in a former fire station in Tarporley and the name has stayed with us as the brand has evolved.
A colourful new dining space in Alderley(Image: Fire Station Cucina)
“We wanted to create something that feels authentically Italian in spirit — generous, sociable, vibrant and welcoming — while still being rooted in the communities we serve.”
Cheshire Pub Co is known for a number of other businesses in the are, including the Churchill Tree pub at Nether Alderley and The Crown and Conspirator in Bramhall.
Simon added: “Hospitality today is about much more than simply going out for a meal. People are looking for experiences, atmosphere and places where they can spend quality time with family and friends. Fire Station Social Cucina has been built around exactly that idea.
“We’re proud to be investing in Alderley Edge, creating around 40 new jobs and bringing a completely new dining experience to one of the North West’s most exciting hospitality destinations.
It will be serving up an Italian trattoria menu of dishes(Image: Fire Station Cucina)
“This is only the beginning for Project Social Cucina. We have ambitious plans for the Fire Station Social Cucina brand and look forward to expanding into new locations in the years ahead.”
Joe Wayper, Operations Manager, added: “We’re incredibly excited to bring Fire Station Social Cucina to Alderley Edge.
“The response to our Tarporley venue has exceeded all expectations and has shown us there’s a real appetite for a modern Italian dining experience that combines quality food, exceptional hospitality and a strong sense of community.
“Alderley Edge is the perfect location for our next chapter. We’ve invested heavily in creating a restaurant that offers something special, from our pizza theatre and handcrafted menus to our welcoming atmosphere and attentive service.
The new bar area(Image: Fire Station Cucina)
“Our ambition is to continue growing the Fire Station Social Cucina brand across the region and establish it as one of the most exciting hospitality concepts in the North West.”
Fire Station Social Cucina Alderley Edge officially opens from 4pm on Wednesday, June 10 for drinks and antipasti, with full dining service commencing on Thursday, June 11.
Dining and Cooking