db discovers how the close proximity of Jaume Serra’s vineyards to the Mediterranean Sea and the winery’s commitment to quality are reflected in its wines.
With its floral branding, the Bouquet Collection from Cava producer Jaume Serra presents a visually striking modern design, with the wines themselves combining hundreds of years of tradition with state-of-the-art innovation.
Nestled in the hills close to Barcelona, the vineyards of Jaume Serra are heavily influenced by their proximity to the Mediterranean, and the estate dates back to the 17th century, before Cava was even invented. The García Carrión family acquired the winery in 1997, integrating it into its premium portfolio and striving to respect its historical identity and distinctive coastal character.
Luciano García-Carrión Corujo, vice president of the family winery, says Jaume Serra’s heritage is fundamental to its present-day identity: “The estate’s origins date back to 1647, and this long winemaking tradition continues to shape our philosophy today. Located in Vilanova i la Geltrú, close to the sea, the winery combines deep respect for craftsmanship, terroir and authenticity with a modern vision of Cava.
Preserving this historical identity while continuously evolving ensures that every bottle reflects both our legacy and our commitment to quality.”
Spain’s Cava category has been in a process of evolution, driven by innovation, sustainability and a renewed focus on production standards and terroir expression. Within this dynamic landscape, Jaume Serra represents that modern vision, combining heritage practices with the latest production techniques, supported by investment in a strong brand identity that stands out on the shelf and reinforces the image of Cava as a high-quality sparkling wine synonymous with celebration.
“The design of the Jaume Serra Bouquet Collection was created to establish an emotional connection with the consumer and to reinforce Cava as a product for celebration and good cheer,” explains García-Carrión Corujo.
He points out: “The bottle is inspired by a floral bouquet and, when presented upside-down, visually resembles a bunch of flowers, transforming the product into a symbolic gift. The concept enhances shelf visibility while communicating freshness, elegance and the idea of sharing meaningful moments”.
Where tradition meets innovation
Behind the design lies Cava’s rich history which, according to Jaume Serra’s director of enology, Toni González, combines heritage grape varieties with a style of winemaking honed over more than a century. He explains: “Cava is made using the traditional method (with secondary fermentation in bottle), but what truly defines its identity is the use of Mediterranean grapes.”
Gonzalez adds: “At Jaume Serra we work primarily with Macabeo, Xarel-lo, Parellada and Trepat: varieties that, together with our coastal Mediterranean location, provide natural freshness, vibrant fruit and balanced structure. Thanks to our climate, the grapes achieve optimal ripeness while preserving acidity, resulting in Cavas that are smooth, elegant and harmonious.”
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