Olivelli Deli will serve breakfast sandwiches in the morning then lunch and dinner beginning at 11 a.m. (Photo courtesy of Tonidandel-Brown Restaurant Group)
The Tonidandel-Brown Restaurant Group is freshening up its little corner of NoDa today, opening its latest concept, Olivelli Deli, in the walk-up takeout window that was formerly home to Reigning Doughnuts.
The spot is meant to reflect Tonidandel-Brown’s “passion for reimagining familiar spaces while creating welcoming places centered around quality ingredients, craftsmanship and hospitality,” according to a release from the restaurant group, which also owns and operates Growler’s Pourhouse, Ever Andalo and Haberdish on the same block.
Founded by husband-and-wife duo Jeff Tonidandel and Jamie Brown, the Tonidandel-Brown restaurant group is also responsible for Supperland in Plaza Midwood and Leluia Hall in Dilworth.
Read more: Leluia Hall Proves Tonidandel-Brown’s Penchant for Preservation (2025)
Olivelli Deli will operate as a modern neighborhood deli out of the takeout window attached to Growler’s Pourhouse on East 35th Street, serving breakfast sandwiches from 8-11 a.m., then a lunch and dinner menu from 11 a.m.-8 p.m.
Beginning with today’s opening, Olivelli Deli will be open Tuesday-Sunday and closed on Sundays.
“We’re excited to serve the NoDa neighborhood in a new way,” said Brown in a release announcing today’s grand opening. “Olivelli Deli is all about delicious food made with exceptional ingredients, from our housemade benne seed rolls to our fresh-made soft serve. Whether you’re walking up for breakfast, grabbing lunch, treating yourself to an afternoon cone, or ordering dinner through DoorDash, we hope Olivelli becomes part of people’s everyday routine.”
The takeout spot will specialize in sandwiches served on housemade benne seed rolls baked fresh daily and layered with premium imported Italian meats, according to the release. Patrons will also be able to order soft-serve ice cream, crafted with fresh cream and eggs and available in vanilla, chocolate, or swirl, served in a cup or cone.
Sides and drinks are available à la carte.
The breakfast sandwich menu includes four options, starting with the P-eggy B featuring bacon, egg, pimento cheese and mayo ($9) and ranging up to the Lox Star, which includes smoked salmon, cream cheese, sliced cucumber, dill, caper, everything furikake and bathed red onion ($15).
Also available for breakfast are the Cappa Cappa Egga with capicola, egg, provolone cheese, Calabrian chili crisp and mayo $10); or the BP&J, which has burrata, pistachio, and peach-jalapeno jam ($12).
The lunch menu comprises six sandwiches, including the Lox Star and Italian classics like the Oli Italiano ($14) and Bella Mortadella ($13). The Jam On, Turkey ($13) makes use of the same peach-jalapeno jam featured on the BP&J while the Nutty Bird ($12) makes for a crunchy chicken salad using pecans, apple, celery, red onion and Little Gem lettuce.
The Pim Kim ($12) rounds things out with pimento cheese, kimchi relish, dressed cabbage, and Little Gem lettuce.
Follow Olivelli Deli on Instagram for updates. Visit the website to check out the full menu or order online.
Dining and Cooking