A Mediterranean restaurant chain has announced plans to open its second London site.
Hg, known internationally as Honest Greens, is set to open in Victoria in mid-October 2026.
The restaurant will be located at Unit 1, Belvedere North, 123 Buckingham Palace Road, London SW1W 9SH.
The new Victoria branch will cover 6,350 sq ft and accommodate 200 diners.
With its strategic location near Victoria Station, the restaurant aims to cater to commuters, office workers, and local residents.
The restaurant will serve breakfast, lunch, and dinner, focusing on providing quick and flavourful meals.
Hg first introduced its Mediterranean-inspired chef-led dining concept to Londoners in Soho, where it quickly gained popularity.
The brand is known for its unique blend of fast-casual dining, open-fire cooking techniques, and use of responsibly sourced ingredients.
Founded in Spain in 2017, Hg has expanded rapidly, now boasting 41 restaurants across six cities in Spain and Portugal, including Barcelona, Madrid, Valencia, Lisbon, Cascais, and Porto.
Alicante will soon be added to the list.
READ MORE:
The group is also preparing to open its first Paris location in La Défense.
Hg has established a reputation for delivering high culinary standards with speed, accessibility, and affordability.
The brand is known for redefining healthy eating, combining convenience with quality.
All dishes are prepared fresh daily in-house using minimally processed ingredients, olive oil, fresh herbs, quality proteins, and vegetables.
The restaurant does not use refined sugars, additives, or preservatives, demonstrating that nutritious food can be both exciting and satisfying.
The Victoria opening is part of Hg’s broader long-term vision for London, with more locations being considered.
The group aims to become a major player in the UK’s fast-casual dining market.
Further details about the Victoria restaurant, including the confirmed opening date, design features, and menu highlights, will be revealed closer to the launch.
Hg has built a reputation for combining chef-driven culinary standards with speed, accessibility, and affordability.
The brand is quickly establishing itself as a new player in London’s competitive dining scene, challenging traditional perceptions of healthy eating.
By providing nutritious, flavourful meals in high-footfall areas, Hg is making healthy eating accessible rather than aspirational.
Dining and Cooking