Any grape from any region can be found in Vin de France bottles, making them cheaper than higher status labels — and more adaptable to climate change
For generations, lovers of French wine have mostly stuck to what they know: bordeaux, burgundy, sancerre. Now a lesser-known group of wines collectively termed Vin de France is gaining popularity.
Vin de France doesn’t follow the country’s strict century-old rules that have dictated where and how specific wines can be made. That means it’s not labelled by appellation – the geographic indicator of where a product is made – and it can include blended grapes, grapes not usually permitted in a specific region, and can come in any style. When it was first introduced in 2009, Vin de France was considered inferior. Now it’s all the rage.
For buyers, the benefits are clear: Vin de France is usually cheaper than more prestigious wines. According to Anivin de France, the body representing the wine, volume sales in the UK are up 27% on last year. The Wine Society sold 150,000 bottles in 2025, which is double the number pre-Covid, and 10% of still French wines sold at Waitrose now carry the label.
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