From this August, ‘We make a wine for that’ returns with a national campaign designed to put Australian wine in front of consumers and bring it to more of today’s moments that matter. Celebrating the diversity of occasions that shape today’s culture, the campaign gives consumers the confidence that whatever the moment, there’s an Australian wine to match.
The campaign’s 2025 launch showed what’s possible when the sector comes together. Across August to January it reached more than 4 million people, delivered 6.4 million impressions across digital channels, was seen by over 2 million shoppers and drove more than 16,000 visits to the national events calendar, putting Australian wine top of mind for consumers in a meaningful way.
Get involved and help showcase the quality, diversity and relevance of Australian wine. By participating, your business can tap into national campaign activity designed to inspire consumers to choose Australian wine throughout August and beyond.
It’s easy to get involved
Participation is open to all channels and can be adapted to suit businesses of all sizes.
– Submit your upcoming wine tastings, experiences and events to have your activity featured on the national calendar and supported through coordinated digital, social and PR activity
– Download the free toolkit with fresh campaign assets, including more flexible creative options to make it easier to integrate campaign messaging into your existing collateral
– Share the message across your channels using the hashtag #WeMakeAWineForThat and tagging @_australianwine
‘We make a wine for that’ provides a powerful platform to collectively elevate Australian wine, increase consumer engagement and driving trial across the country. The more businesses involved, the greater the opportunity to showcase the depth, quality and diversity of Australian wine. Let’s work together to amplify the message and give consumers confidence in choosing Australian wine for their next occasion.
Head to the campaign website and get involved: wineaustralia.com/wemakeawineforthat
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