Smucker’s New Ready-To-Bake Pies Are Coming For The Freezer Aisle

2 min read

Key Points

Smucker’s appears to be launching new ready-to-bake frozen crumb pies.The lineup includes Cherry Crumb, Apple Crumb, Mixed Berry Crumb, and Peach Crumb pies.Fans are already excited about the crumb topping, with some saying the pies look perfect for Thanksgiving.

Smucker’s already has a pretty strong hold on the fruit side of the grocery store, from jams and jellies to a wide selection of preserves. The brand has also made Uncrustables a little more flexible at home, since the traditionally frozen sandwiches can now be kept in the refrigerator for up to five days for easier grab-and-eat snacking.

Now, Smucker’s appears to be making another freezer aisle move with ready-to-bake pies.

Food blogger @markie_devo shared on Instagram that Smucker’s is getting into the frozen pie game with a new lineup of ready-to-bake crumb pies. According to the post, the new pies come in four flavors: Cherry Crumb, Apple Crumb, Mixed Berry Crumb, and Peach Crumb.

The packaging shown in the post says the pies are made with real fruit filling and crumb topping. They’re also apparently set to hit major retailers soon, including Walmart.

Of course, Smucker’s won’t exactly have the frozen pie section to itself, as brands like Marie Callender’s, Sara Lee, and Mrs. Smith’s have been holding down the ready-to-bake pie space for years. But fans already seem curious to see how Smucker’s version stacks up.

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“Crumb topped pies?! I’m down but I’m curious how it gonna compete with Marie Callendar’s pie or any other crumb pies,” one person commented.

Others seemed fully sold on the topping alone. “crumb topping. now we’re talking,” one person wrote. Another added, “the crumb topping looks fire.”

The timing also caught people’s attention. “Perfect for Thanksgiving !!!!!!” one commenter wrote.

Peach also seemed to get a lot of early praise in the comments, with fans calling out the flavor alongside the entire selection. “They all look delicious! Can’t wait to try them,” one person wrote.

With PSL season already almost here and fall foods starting to creep back onto shelves, ready-to-bake pies suddenly feel right on schedule.