France was the leading foreign supplier of wine to the United States by value in the first half of 2026, while Italy remained the top supplier by volume, according to U.S. customs data sourced from IHS and analyzed by Spain’s Interprofessional Wine Organization, known as OIVE.
From January through June, the United States imported €2.43 billion worth of wine and 536.8 million liters. France accounted for €955.8 million of that total, or 39.4%, while Italy supplied €790.9 million, or 32.6%. Together, the two countries represented 72% of all U.S. wine imports by value during the period. Measured by volume, Italy shipped 170.24 million liters and France 98.97 million liters, which together made up 50.2% of the total imported.
The first-half figures also showed a broad contraction in the U.S. wine import market. Total import value fell 25.2% from the same period a year earlier, while volume declined 16.8%. The average import price dropped 10.1% to €4.52 per liter. Every major supplier detailed in the report posted lower sales both in euro terms and in liters compared with the first half of 2025.
The supplier base remained highly concentrated. The top four countries by value — France, Italy, New Zealand and Spain — accounted for 86.1% of total U.S. spending on imported wine, while the top 10 represented 97.1%. By volume, Italy, France, Canada and New Zealand supplied 72.3% of all wine imported, and the top 10 accounted for 97.6%.
France kept the top spot by value despite the largest absolute loss among all suppliers. Its sales fell by €322.6 million, down 25.2% from a year earlier. By volume, France held second place with 98.97 million liters, down 5.3%. The difference between the decline in value and the smaller decline in volume reflected a sharp drop in average price, which fell 21.1% from €12.23 to €9.66 per liter. Even after that decline, France remained one of the highest-priced suppliers in the U.S. market.
French sales were driven mainly by bottled and sparkling wine. Bottled wine generated €603.7 million on 72.85 million liters, while sparkling wine added €338.7 million on 20.29 million liters. France ranked first by value in both categories and also led bag-in-box sales, with €10.5 million and 4.8 million liters. In sparkling wine, France’s average price of €16.70 per liter allowed it to outsell Italy in value even though it shipped about one-third of Italy’s volume in that category.
Italy led the market by volume, supplying 31.7% of all wine imported by the United States in the first half. It also remained a close second to France by value, accounting for 32.6% of total spending. Italy’s sales fell by €263.4 million from a year earlier, a drop of 25%, to €790.9 million. Its volume declined less sharply, down 9.8% to 170.24 million liters. The average price of Italian wine fell 16.9%, from €5.59 to €4.65 per liter. The contrast between the top two suppliers remained clear: France earned about €165 million more than Italy while shipping 71.3 million fewer liters.
Italy was the largest supplier by volume of both bottled and sparkling wine. It sold 103.64 million liters of bottled wine worth €524.5 million and 60.65 million liters of sparkling wine worth €255.4 million. It also shipped 4.67 million liters of bulk wine and 1.28 million liters of bag-in-box wine. France and Italy together accounted for €586.1 million of the €816.4 million lost by all U.S. wine imports in the semester, or 71.8% of the total decline in value.
New Zealand held third place by value, with €208.1 million and an 8.6% share of the market. It ranked fourth by volume with 55.12 million liters, or 10.3% of the total. Its average price fell 7.2% to €3.78 per liter. The country’s position depended largely on bottled wine, which brought in €174.1 million from 37.09 million liters. In that category, New Zealand increased volume by 12.9%, although value still declined 6.9% because prices fell. It was also the leading supplier of bulk wine by value, with €33.76 million, even though its bulk wine sales dropped 38.4% in value and 32.3% in volume.
Spain remained fourth by value, with €133.7 million, equal to 5.5% of total U.S. import spending on wine. That was down 20.9% from the first half of 2025, a loss of €35.3 million. By volume, Spain ranked seventh with 29.31 million liters, also 5.5% of the total, after a 15.7% decline. Its average price stood at €4.56 per liter, down 6.1%, close to Italy’s level and slightly above the overall market average.
Spanish sales were still centered on bottled wine, which contributed €104.1 million and 19.83 million liters, down 16.1% in value and 9.4% in volume. Spain ranked fourth by value and fifth by volume in bottled wine. In sparkling wine, it placed third in both measures, with €27.1 million and 7.59 million liters, but those sales fell 36.6% in value and 32.4% in volume. Spain posted gains in smaller categories, with bag-in-box sales rising 24.6% in value and 24.9% in volume to €1.72 million and 1.11 million liters, while bulk wine increased 3% in value and 1.9% in volume. Those gains were too small to offset declines in bottled and sparkling wine.
Argentina moved into fifth place by value ahead of Australia, despite a 29.1% drop in sales to €67.2 million. By volume, Argentina ranked eighth with 17.62 million liters, down 21.2%. Its average price fell 10% to €3.82 per liter. Nearly 94% of its revenue came from bottled wine, which declined 30.8% to €62.9 million. Sparkling wine and bag-in-box posted strong percentage gains, but they remained a small part of total sales.
Australia slipped to sixth by value and fifth by volume. It sold €64.65 million worth of wine, down 41.6%, and shipped 41.48 million liters, down 38.5%. It recorded the largest absolute loss in volume among the major suppliers, down 25.93 million liters. Bottled wine generated €52.5 million, while bulk wine brought in €11.49 million. Bulk sales fell 53.5% in value and 50.4% in volume. Australia’s average price was €1.56 per liter, reflecting the heavy weight of bulk shipments.
Chile ranked seventh by value with €48.63 million and sixth by volume with 30.26 million liters. Its sales dropped 38.2% in value and 33.5% in volume, a loss of 15.21 million liters. The average price fell 7.1% to €1.61 per liter. Bottled wine totaled €40.91 million and bulk wine €7.50 million, with both categories posting declines, especially bulk.
Portugal was eighth by value, with €41.37 million, and ninth by volume, with 10.57 million liters. Its declines of 13.5% in value and 5.3% in volume were among the smallest within the top 10 supplier group. The average price fell 8.7% to €3.91 per liter. Almost all of Portugal’s revenue came from bottled wine, which reached €40.45 million. Germany ranked ninth by value and 10th by volume, with €25.37 million and 6.19 million liters. Its sales were down 14.1% in value and 10.9% in volume, and its average price was €4.10 per liter.
Canada showed the biggest gap between value and volume rankings. It was 10th by value, with €20.30 million, but third by volume, with 63.92 million liters, or 11.9% of all U.S. wine imports. Its average price of €0.32 per liter was the lowest among the named suppliers. That was largely because almost all of its shipments were bulk wine. Canada sold 63.77 million liters of bulk wine for €18.93 million. Even so, its total sales fell 29.3% in value and 21.5% in volume from a year earlier.
Among smaller suppliers, Israel ranked 11th by value with €17.19 million and 13th by volume with 1.64 million liters. Its average price of €10.51 per liter was the highest among the suppliers listed, above France’s €9.66. Austria ranked 12th by value at €9.67 million and posted the mildest declines in the table, down 7% in value and 4.7% in volume. South Africa closed the list of 13 named suppliers with €8.92 million and 2.62 million liters. Its 42.8% drop in value was the steepest among the countries identified individually.
The pricing data help explain why supplier rankings changed when measured in euros or liters. After Israel and France, Austria had one of the highest average prices at €5.45 per liter, followed by Italy at €4.65, Spain at €4.56, Germany at €4.10, Portugal at €3.91, Argentina at €3.82 and New Zealand at €3.78. At the lower end were Chile at €1.61, Australia at €1.56 and Canada at €0.32. Every individually reported supplier had a lower average price than in the first half of 2025.
By product type, the U.S. market had different leaders depending on the segment. France was the top seller by value of bottled wine, sparkling wine and bag-in-box wine, while New Zealand led bulk wine by value. By volume, Italy was first in bottled and sparkling wine, France led bag-in-box, and Canada led bulk wine. Those category differences also shaped the changes in the rankings. New Zealand moved ahead of Australia by volume because its decline was limited to 7.3%, compared with Australia’s 38.5%, and Argentina passed Australia by value because its drop was less severe.
The June figures kept France and Italy in the top two positions by value. France sold €179.85 million worth of wine to the United States in June, down 6.2% from June 2025, while Italy sold €149.9 million, down 11.6%. Together they made up 73.6% of U.S. wine import spending for the month. New Zealand was third with €30.2 million, up 6.3%, and Spain was fourth with €25.3 million, down 17.1%.
Monthly data showed that the biggest setbacks for France and Italy came early in the year. French wine sales by value fell 61.4% in January and 46.3% in February, while Italian sales dropped 43.4% in both months. Both countries returned to growth in May before slipping back into negative territory in June. Italy, however, increased its shipment volume in both May, up 14.4%, and June, up 2.1%. New Zealand alternated between gains and declines during the half year. Portugal posted simultaneous increases in value and volume in April, May and June after steep losses in the first quarter. Canada, Australia and Chile remained negative in both measures through all six months.
In June volume terms, Italy stayed in first place with 33.6 million liters, up 2.1% and equal to 36.6% of all U.S. wine imports for the month. France was second with 17.7 million liters, down 7%. Canada ranked third with 10.9 million liters, down 24.6%, followed by New Zealand with 6.5 million liters, up 4.6%, and Spain with 5.5 million liters, down 20%. Spain had recorded its only month of simultaneous growth in May, when value rose 22.8% and volume increased 15.8%, before both measures turned negative again in June.
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